Cole Willford is a force in the snowmobiling world—a multi-time world champion, elite backcountry rider, and a relentless competitor pushing the limits of what’s possible on the mountain. Raised in the rugged country of Colorado, he carved his path in the backcountry, mastering the art of hillclimb racing and technical riding. When the snow melts, he trades sleds for two wheels, fueling his passion as an avid mountain biker and all-around outdoor athlete. Off the throttle, Cole is a devoted husband and father of two, sharing his love for adventure with his family. Whether it’s conquering peaks, testing the latest performance gear, or leading the charge in the snowmobiling industry, Cole embodies the relentless pursuit of excellence.